We have created more than 150 digital strategies, 100 tactical plans and digital campaigns from different sectors in Colombia, Latin America, the United States and Europe, achieving tangible and measurable results.
We work comfortably and strategically with managers, CEOs and senior executives of all types of companies, understanding their business objectives and landing digital actions to achieve them. We have extensive experience in providing product input and restructuring internal processes to strengthen their digital marketing teams.
From global to regional scale
We have successfully adapted global guidelines on a regional scale in companies with multi-Latin operations, working mainly with regional teams in the United States and Europe that need to expand their reach throughout Latin America. We have worked with companies such as:
Clorox International with its brand Burt's Bees in its operations throughout Latin America, Gallo Winery of California with its brands: Andre, Apothic, Carnivor, Barefoot, La Marca, and New Amsterdam in Mexico, Central America and Colombia. Boston Scientific from Florida with its brands: CTO and Watchman in the region. Ecolab in its regional office in Miami. ZN Consulting from Belgium with different projects in Europe. BMI from the United Kingdom with its brand Salão do Estudante in Brazil and the Government of Peru with its employment education office.
We team up with government entities to deliver digital strategies that serve as key inputs for decision making and achieving results. We have created strategies for:
Transmilenio (Bogota's public transportation system), Anti-corruption Observatory of the Colombian Secretariat of Transparency, Colombian Military Forces, MINTIC (Ministry of Technologies), Colombian National Fund for Savings and Valle Government office.
We have strengthened the industry group programs to bringing value to their members through training or structuring internal digital actions including
Cotelco, Fenavi, Andi, Bogotá Chamber of Commerce, Pereira Chamber of Commerce and Andigraf.
We have structured the internal processes and brand positioning of prestigious hotel chains with the purpose of increasing their results through digital:
Viaggio chain of apartments and hotels, DANN Hotels and Alhotel chain have worked with RUBICA.
We have advised the education sector by structuring internal digital efforts and strategies in order to get more students or affiliates. We have experience working with child care institutions, high schools, universities and associations, such as:
Uniandinos, Universidad Uniagraria, Universidad Externado de Colombia, Universidad Rosario, Universidad Javeriana, Escuela Colombiana de Ingeniera, Liceo Francés and Dreams Kindergarten are some of them.
ENTERTAINMENT AND CULTURE
We enjoy transforming audience insights into compelling content in the culture and entertainment sector in the culture and entertainment sector, improving the reach and visibility of events for clients such as:
El Espectador, Forums El Espectador, Julio Mario Santodomingo Theater, Colsubsidio Theater, Caracol and Shock have all trusted RUBICA for this.
BIG DATA & BUSINESS INTELLIGENCE
We transform millions of data points and information from the web and networks into powerful digital reports and research that enable better decision making for clients such as:
ZN Consulting, Ferrero Rocher, Yonder Inc and Autogermana who have used this information for their internal product strategies.
Our selection processes have allowed us to hire and retain profiles that are highly desirable in companies. We have made this experience available to our clients by structuring their internal teams, reducing the probability of failure and training them to develop their potential. We have selected digital marketing teams for:
Colsubsidio, Gallo Winery, Burt's Bees, El Espectador, Externado de Colombia and Dreams Kindergarten among many others.