DIGITAL EMPOWERMENT PROGRAMS
WORKSHOP - THE DIGITAL WORLD FOR MANAGERS
We train company executives on the concepts, trends and metrics to understand and be able to audit the performance of their digital areas and agencies.
TIME: 2 HOURS 
MODALITY: CLASSROOM / VIRTUAL
DISRUPTIVE TECHNOLOGIES & E-BUSINESS
Drones, 3D Printing, Big Data Portable Power and Artificial Intelligence, Wearables and the Internet of Things. Let's answer what these technologies that revolutionize business models are going for, what they are being implemented in and how to be prepared for these changes
TIME: 2 HOURS MODALITY: CLASSROOM / VIRTUAL
LAUNCHING A PRODUCT IN DIGITAL
Is my product or service ready to sell digital? Which channels should I use? How do I make sure I'm not wasting resources or missing an opportunity? With this workshop we answer these questions.
- Construction of a value proposal.
- Customer discovery.
- MVP.
- Iterations and Pivots.
- Product Development and Launch.
TIME: 4 HOURS MODALITY: CLASSROOM / VIRTUAL
Training in decision making
DATA TRAINING
In this workshop we will understand the great diversity of data that we can access from digital channels and we will learn how to choose them, filter them and above all, make relevant decisions using them to the maximum.
- Defining and understanding metrics.
- Source of the metrics.
- Definition of objectives to be measured.
- Data collection and filtering.
- Data-based decision making.
TIME: 3 HOURS MODALITY: CLASSROOM / VIRTUAL WORKSHOP
CONVERSION RATES
This workshop is designed for those who already have online stores and want to learn a methodology that allows them to quickly identify the success and failure factors of their digital campaigns and thus improve their results.
- Choice of information sources.
- Design of conversation flows.
- Creation of hypotheses and experiments.
- Validations and apprenticeships.
TIME: 3 HOURS MODALITY: CLASSROOM / VIRTUAL WORKSHOP
COMMUNICATION TRAININGS
TONE AND VOICE WORKSHOP / DIGITAL PERSONALITY
We define together with our clients, the personality of the brand and how they should communicate in the online and offline channels.
- Identify the personality of the brand in digital.
- Define the tone and voice in digital.
- Construction of messages that respond to the tone and voice of the brand for digital channels.
TIME: 3 HOURS MODALITY: CLASSROOM / VIRTUAL WORKSHOP
CREATIVITY IN DIGITAL CONTENT WORKSHOP
This workshop allows to know the different resources and formats in tendency to promote the creativity in the contents in digital.
- Literary resources on the web.
- Formats and digital resources.
TIME: 2 HOURS MODALITY: FACE-TO-FACE / VIRTUAL SESSION
COPYWRITING WORKSHOP FOR DIGITAL MEDIA
In this workshop we guide the team to generate content related to your brand that meets the objectives you expect to reach your audience using digital media tools and techniques.
- Branded content.
- Storytelling.
- Digital writing techniques.
TIME: 2 HOURS MODALITY: CLASSROOM / VIRTUAL
AGILE METHODOLOGIES FOR DIGITAL EQUIPMENT WORKSHOP
The workshop will help you understand and define a teamwork methodology that allows you to manage brand communications more efficiently.
- Agile management methodologies.
- SCRUM or KANBAM.
- Online tools for agile management.
TIME: 3 HOURS MODALITY: CLASSROOM / VIRTUAL WORKSHOP
PERFORMANCE AND STRATEGY TRAINING
WEB IMMERSION
Definitions, success stories, trends. We will review the latest trends in web consumption and the formats that are responding most successfully to these trends. It is the space to know where we are in the digital world.
- Digital and national consumption trends.
- The best cases of websites.
- The best cases of applications.
- Trends in user interaction.
- The future of the web.
- Formats and digital resources.
TIME: 2 HOURS
MODALITY: FACE-TO-FACE / VIRTUAL SESSION
INBOUND MARKETING
In this workshop we will learn how to combine marketing and advertising techniques in different channels to contact the user at the beginning of their purchase process and take them to the final transaction without being intrusive.
- Sample of references.
- Existing formats.
- Appropriate channels for each format.
TIME: 3 HOURS
MODALITY: CLASSROOM / VIRTUAL WORKSHOP
DIGITAL STRATEGIES
In this workshop you will learn the differences between strategy, tactics and campaigning considered the key strategic routes for any action in digital.
- Digital Strategy, Tactical Plan and Campaign.
- Concepts.
- Tactics and KPls.
TIME: 3 HOURS
MODALITY: CLASSROOM / VIRTUAL WORKSHOP
