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Story of a Reinvention

The importance of thinking, analyzing and taking into account experience to look at new opportunities

Jorge, a well-known businessman in the aviation world and friend of RUBICA, remembers how the crisis of September 11, 2001, forced him to change and completely rethink his successful company.

Jorge Fernández | President | Global Air Fuel


#Related to Resistance

In the middle of #Covid19 and #Global Quarantine, we decided to invite clients, partners and team to remember difficult situations they have had to go through and how they managed to overcome them, leaving them with great lessons...
Changes are challenges that open doors to new opportunities!

Let's look at these times as the opportunity to open new doors and take away only good learning. We will soon get through these difficult days.


  • reply
    April 29, 2020

    Let's never lose our cool. That leaves me

  • reply
    April 29, 2020

    Wise advice on the importance of making decisions with a cool head and always knowing how to look for solutions.

  • reply
    April 29, 2020

    When you run a business making decisions like these are so difficult especially because of the impact it has on the team and their families. I can imagine the effort it represented for you.

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