RUBICA WORK MODEL
Working hand in hand with you, we help you strategically integrate everything you need to achieve your goals in an agile way.

TEAM: We help you get the knowledge and human talent necessary to create and implement the digital solutions that will lead you achieve results.
DECISION MAKING: We help you understand the data and information delivered by your digital channels in a strategic way, and use them in decision making for your plans and projects.
COMMUNICATION: We guide you building your digital personality and creating relevant and unique content that will attract, convert and engage your audiences.
PERFORMANCE: Together we will create together a strategic digital roadmap for your businesses, and identify the best way to measure your progress, providing you with an external, current and specialized digital perspective. We help you optimize performance and take your actions to the next level.
Our work methodology includes 3 phases: Assessment, Preparation and Advisory; in addition to a complete upskilling program where we develop cognitive skills in your team to reach your goals.
INITIAL ASSESSMENT
We cleared up what is your dream and the route to make it true
By identifying the main challenges and the current state we can set a goal to achieve and the resources needed.
ANALYSIS OF THE IN-HOUSE TEAM | ANALYSIS OF THE LEVEL OF EXPERTISE | ANALYSIS OF THE DIGITAL ASSETS
PREPARATION
We're part of your team, understanding your pains and we celebrating your achievements!
We integrate the existing actions and co-create with your internal team the strategic digital routes to achieve the results.
IN-HOUSE TEAM | TRACKING SYSTEMS | STRATEGY PREPARATION

TEAM BUILDING
Based on your needs, RUBICA will select and train a digital team with all the necessary skills to create and execute digital solutions.
- In house Team: RUBICA can support you in selecting candidates to be hired by your organization.
- Outsourced Team: RUBICA provides you with a team that operates under our direct coordination with 100% dedication to your project.

TRACKING SYSTEM
We structure and organize the data generation sources of your area or organization, creating a reliable visualization tool for decision making and tracking results.
- Identification of all the data sources (Network, Mail, Web, etc.)
- Data cleansing and variable analysis (data model.)
- Linking all data sources and preparation of the Results Dashboard (Data display tool.)

BUILDING ALL THE STRATEGIC PATHWAYS
Using agile methodologies, together we will create the short, medium or long term plans that will tell us what to do, how to do it and where to go to get the desired results.
- Digital Strategy.
- Tactical plans.
- Creative Campaigns.
ADVISORY
We're with you whenever you need us, even when things aren't going so well!
We closely monitor the implementation of all strategic routes, providing your team with the necessary feedback and advice using a results-oriented method.
ASSISTANCE | COMMITTEES | PERFORMANCE

OPERATIONAL ASSISTANCE
Weekly advisory sessions with a Project Manager to focus your efforts to achieve results and meet your time schedules.
Time: On Demand
Mode: On-site or online

PERFORMANCE COMMITTEE
Consulting spaces with consultants specialized in data analysis, digital strategy, determination of KPI's and measurement methodologies.
Time: 2hrs per committee
Mode: On-site or online

EDITORIAL COMMITTEE
Planning spaces for the contents to be used in the digital channels in a specific period of time, with all the actors involved in the organization.
Time: 4hrs per committee
Mode: On-site

TECHNICAL COMMITTEE
Review the performance of your digital tools capturing results and monitoring the effectiveness of all your digital solutions.
Time: 2hrs per committee
Mode: On-site
UPSKILLING PROGRAM
We transfer our knowledge to where you need it the most!
We develop cognitive skills in your team through workshops and face-to-face sessions that will lead them to achieve their objectives and keep them at the cutting edge of digital.

DECISION-MAKING TRAININGS
- Digital workshops for managers
- Disruptive Technologies & E-Business
- Launching digital products
- Understanding Digital Data
- Conversion Rates

TRAININGS IN DIGITAL COMMUNICATION
- Tone, Voice and Personality in digital
- Digital Content - Copywriting.
- Digital Content - Audiovisual

TRAININGS ON DIGITAL PERFORMANCE
- Web Immersion
- Inbound Marketing
- Digital Strategies
NOT SURE WHERE TO START?
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