10 YEARS TAKING BUSINESSES TO THE NEXT LEVEL IN DIGITAL
We are RUBICA, your strategic ally for digital solutions, transforming ideas into results that maximize the profitability of your business.
Founded by four Colombian partners in 2009, RUBICA has put its talent to more than 10 countries. We are a team of professionals who work strategically and cooperatively to achieve the results you seek. Our team of consultants have extensive experience and certified knowledge in digital strategy, communications, business development and innovation, entrepreneurship, business intelligence and Big Data.
RBC VALUES
CO-FOUNDERS
RUBICA started 10 years ago as an entrepreneurial journey of four friends with diverse and complementary professional backgrounds. From the creativity of Advertising, the curiosity of Communication, the structuring of Engineering and the innovation of Technology, our co-founders guide the team to focus on achieving the objectives and results of each project.
CAROLINA LAITON
CO-FOUNDER | SENIOR DIGITAL STRATEGIST
Advertiser from Universidad Jorge Tadeo Lozano in Bogotá, Master in Digital Marketing and Digital Business Management from Esden Business School in Madrid, Spain.
He dedicated much of his university life to volunteering with the world's largest student organization, AIESEC, playing leadership roles nationally and internationally. With 10 years of experience she has worked in multinationals, SMEs and NGOs in Latin America, Europe and the Middle East coordinating advertising and digital communication strategies. She is an animal lover, passionate about entrepreneurship and travel.
X
IVÁN LÓPEZ
CO-FOUNDER | BUSINESS DEVELOPMENT
Industrial Engineer from the Colombian School of Engineering, Master in Business Intelligence and Big Data from the School of Industrial Organization in Spain, with work experience in four regions of the world. Empathetic and results-oriented leader equipped with strong communication and team management skills. High capacity for holistic analysis and creation of impact solutions. Deep understanding of information and communications technologies and disruptive technologies.
X
ALEXANDER LAITON
CO-FOUNDER | SENIOR CONSULTANT
Social Communicator from the Pontifical Javeriana University, Master in Cultures and Social Development from KU Leuven, Belgium, with more than 10 years of professional experience in four countries. Excellent record in the area of communications and digital marketing. Highly result-oriented, creative and team-oriented person.
Experience in the design and implementation of communication plans, digital strategies, creation and distribution of printed materials and preparation of mass events. Extensive experience in coordination and implementation of projects. Passionate about photography, discovering new cultures and social development.
X
MARTHA ALZATE
CO-FOUNDER | SENIOR CONSULTANT
Computer Systems Administrator at the National University of Colombia, specialization in Technology Management at the School of Business Administration.
Highly trained professional with extensive experience in projects and leadership of technology operations, high level of understanding of organizational processes, management of products and services, management of improvement processes, change and innovation management and customer service.
X
RBC MANIFESTO
More hours does not mean more productivity!
We know that each person has a different work rhythm. We value the autonomy that makes our teams more productive and happy, allowing everyone time to develop their own personal projects.
Bye bye over-planning!
We believe that real talent development comes from experience itself; "learning by doing" in each project. We enjoy it and learn from the process.
Working hard and not reaching your goal, it is like "pain without the gain"
We focus on achieving results using different work methodologies. Our leaders understand that good communication is key to creating high performance teams.
Ideas that exist only on paper ... just get wrinkled!
We encourage creativity, and we embrace new ideas taking shape and creating value for the world. Curious and restless souls are always welcome in RUBICA.
Good teams are made up of passionate people!
We are a loyal, fun and very passionate family. We understand that life is made up of different elements and work is only one of them. Our culture promotes well-being and full development of our team members.
OUR COMMITMENT TO SUSTAINABILITY
Transforming ideas that bring value to the world begins at home. In RUBICA we are committed to working toward the Sustainable Development Objectives.
Within the sustainable development objectives, our areas of focus are:
- Fair Work and Economic Growth
- Climate Action
- Gender Equity
We have an internal waste management program seeking to become a Zero Waste company. We continuously train our team, their families and friends in the care of the planet with our program: Green actions for my Planet.
Our selection processes do not discriminate by gender or sexual orientation. We strive for equal pay and more than 60% of our leadership positions in the company are held by women.
We value our talent beyond the school where they graduated. We believe in a flexible work focused on the development of our people as human beings, not just as employees.
We believe that we can change the world by changing the people.
